Even the best run businesses will find themselves involved in a public relations crisis at some point. Your immediate reaction to the maelstrom will go a long way to deciding whether your brand comes back stronger from the experience or is mortally wounded. Social media can add fuel to the problem and send a story viral. If the unthinkable happens have you got a strategy to deal with it? Would you know how to communicate your message to your customers, suppliers and the media? It’s a minefield so let Chris help you navigate your way through it.